When someone’s looking for a tradie, they’re really asking one big question: “Can I trust this person to do a good job?” A website full of promises isn’t enough - people want proof. That’s where photos of your work and testimonials from happy customers make all the difference.
Photos Tell the Story Better Than Words
Anyone can write “high-quality workmanship” on their website. But a photo of a bathroom renovation, a finished deck, or a freshly painted house tells the story instantly.
Before and After Shots – these are powerful because they show the full transformation.
In-Progress Photos – give a sense of the process and your attention to detail.
Finished Jobs – clean, professional photos make you look like a pro.
Tip: You don’t need a fancy camera. Modern smartphones are good enough if you take photos in natural light and keep things tidy.
Testimonials Build Trust
A testimonial is basically someone else vouching for you. When potential clients see real people recommending your work, it builds confidence fast.
Keep testimonials short (1–2 sentences is plenty).
Include names, locations, or even a photo if your client agrees - it feels more real.
Cover different types of jobs so new clients can see you’ve got experience across the board.
Case Studies for Bigger jobs
If you work on larger projects (like renovations, landscaping, or electrical rewires), consider adding short case studies.
Problem: what the client needed.
Solution: what you did.
Result: how it turned out, with a couple of photos.
This shows you can handle complex jobs, not just quick fixes.
Keep it Real
Don’t use stock photos - customers can spot them a mile away. People want to see your work. Even a slightly imperfect real photo is more trustworthy than a slick but fake one.
And when collecting testimonials, use real quotes from your clients, not polished marketing lines. Authenticity is what sells.
Where to Put Them on Your Website
A Gallery or “Our Work” page for photos.
A Testimonials page with customer quotes.
Sprinkle photos and testimonials throughout your site (e.g. on your Home and Services pages).
This way, no matter where someone lands on your website, they’ll see proof that you’re the right tradie for the job.
Final Word
Photos and testimonials are like word-of-mouth in digital form. They show potential clients you’re trustworthy, skilled, and experienced. Take the time to snap pictures of your work and ask happy customers for a few kind words - it’s one of the cheapest and most effective ways to win more jobs.
