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The Admissions Journey Online

A prospective family’s journey often begins - and sometimes ends - on your website.  Does your digital admissions funnel work as hard as your enrolments team?...

Design for Storytelling, Not Just Information

A school website should do more than list facts.  Parents, alumni, and donors don’t just want information - they want to connect. Storytelling is the bridge that transforms a site from functional to inspiring, from informative to memorable....

What Parents Really Look For on a School Website

When parents visit your school website, they aren’t there to browse casually.  They come with a purpose: to find clear answers that will help them make one of the biggest decisions of their lives - where to educate their child.If those answers are hidden, incomplete, or hard to find, families may quietly cross your school off their list. So what exactly are parents looking for?...

Why Your School Website is Your Most Important Front Door

Before families step through your gates, they’ve already visited your school online.  In fact, for most prospective parents, alumni, and donors, your website is the first impression.  The question is - what impression are you leaving?...