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Getting Found on Google

Why “Plumber in Hamilton” matters more than “Welcome to our site.”Basic keyword tips for tradies.Google Business Profile (maps, reviews, hours).How SEO keeps working for you even while you’re on the tools....

Keep It Simple - Design Basics That Work for Tradies

When it comes to websites, a lot of small business owners think they need something flashy – moving graphics, loads of colours, or pages of text. The truth? For tradies, simple is best. Your customers aren’t looking for fancy design tricks. They want to know what you do, where you do it, and how to get in touch.Here’s what to focus on when designing (or redesigning) your tradie website....

Making It Easy for Customers to Contact You

You can have the best website in the world, but if customers can’t figure out how to contact you, you’re losing work. Tradies rely on quick, clear communication - and your website should make it as easy as possible for people to reach you.Here’s how to get it right....

Integrating Advancement & Alumni Engagement

A strong alumni community is one of a school’s greatest assets. Alumni networks fuel connections, inspire current students, and drive fundraising that supports future growth. But too often, alumni engagement is treated as an afterthought on school websites.By weaving advancement and alumni engagement into your digital presence, you can transform your website into a hub that fosters loyalty, generosity, and pride....

Show Your Work - Why Photos & Testimonials Sell Jobs

When someone’s looking for a tradie, they’re really asking one big question: “Can I trust this person to do a good job?” A website full of promises isn’t enough - people want proof. That’s where photos of your work and testimonials from happy customers make all the difference....

Measuring Success: Analytics for Schools

Page views don’t enrol students. To truly measure success, schools need to track what really counts....

First Impressions Count

Just like keeping your ute clean or wearing a tidy uniform on-site, your website reflects the quality of your work.   Here we explain how design, images, and clarity influence trust and lead generation....

Search Engine Optimisation for Schools

Even the most beautiful website won’t help if nobody finds it. That’s where SEO comes in....

Alumni Engagement on School Websites

Your alumni and donors want to feel connected, not just contacted.  A strong alumni presence on your website helps them give back....

Boarding Schools and the Website Advantage

Boarding is both exciting and daunting for families. A strong boarding section on your website reassures, inspires, and builds confidence....

6 Reasons Why Every Tradie Needs a Website (Even If You’re Flat Out With Work)

If you’re a busy tradie, you might think: “I don’t need a website – I’ve already got plenty of work coming in.” Or maybe you’ve got a Facebook page and reckon that’s enough. But here’s the truth: your website is your digital shopfront, and it works for you 24/7 – even when you’re on the tools.In today’s world, most people will search online before picking up the phone. If you don’t have a site, you’re invisible to a huge number of potential customers....

The Admissions Journey Online

A prospective family’s journey often begins - and sometimes ends - on your website.  Does your digital admissions funnel work as hard as your enrolments team?...

Design for Storytelling, Not Just Information

A school website should do more than list facts.  Parents, alumni, and donors don’t just want information - they want to connect. Storytelling is the bridge that transforms a site from functional to inspiring, from informative to memorable....

What Parents Really Look For on a School Website

When parents visit your school website, they aren’t there to browse casually.  They come with a purpose: to find clear answers that will help them make one of the biggest decisions of their lives - where to educate their child.If those answers are hidden, incomplete, or hard to find, families may quietly cross your school off their list. So what exactly are parents looking for?...

Why Your School Website is Your Most Important Front Door

Before families step through your gates, they’ve already visited your school online.  In fact, for most prospective parents, alumni, and donors, your website is the first impression.  The question is - what impression are you leaving?...